Subject Pages

Marketing, Advertising & Sales - Recommended Sources

This page first directs you to some useful “Specialist e-resources” that are bought by the University and then there is a list of useful websites. Do remember to look at other Subject pages such as  Business and Management and Psychology.

Click on the button bars below to show/hide suggested resources.

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Watch UK TV programmes from 2007 onwards, including many films and useful documentaries.

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Although not all parts of this database are accessible it is a useful tool for country and consumer information. Check out reports into consumer trends from "Beauty trends and Innovation in Asia" to "Trends and Opportunities in Instore Bakery".

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A collection of electronic reference books which includes New Penguin Business Dictionary (2003), Ultimate Business Library (2003) and Dictionary of Business (2006). Explore the concept map which may help with essay planning.

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Browse this growing collection of short readable texts about Sustainability in all its forms. Includes such titles as: "Leading sustainable innovation” and Promoting Sustainable Behaviour: A practical guide to what works"

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Provides a comprehensive collection of Industry Market Research and Industry Risk Ratings often producing reports on more specific sectors than Mintel or Key Note

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A database with both company and market data. It contains information on around 7 million UK companies and has tools which allow comparison of company performance against the sector. The market reports are detailed and cover a wide range of UK markets. Some key reports also contain a comparison with European markets. The database also provides access to 'UKplc'

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Up-to-date information on 30,000+ worldwide companies, 3,500 industry reports and over 110 country profiles. Rebranded merger of Business Insights and Datamonitor

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Lengthy UK market reports on FMCG such as chocolate, TV sets and household cleaning products plus travel, catering and leisure.

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Euromonitor’s online market research tool offering a huge amount of market and socio-demographic data from countries round the world alongside articles and news items.

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is a "federation of trade bodies and organisations representing the advertising and promotional marketing industries". Good set of links to trade associations, regulators, and other bodies that have connections with advertising plus AA policy documents for UK and EU issues.

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Advertising codes, a 5 year archive of adjudications of complaints about advertising and survey of advertisers compliance with the codes. Links to other national bodies looking after consumers.

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gives topline viewing figures for TV.

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is a website which features unique content as well as content from several trade magazines – Campaign, Marketing, MediaWeek and PRWeek, so good for industry news. Some of these magazines can be cross-searched within Business Source Complete alongside content from other publishers.

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Contains features, papers, and debates on current hot topics in brands and branding plus a glossary of branding.

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One of the new bodies that replaces the Office of Fair Trading and the Competition Commission. Check here for reports into competitiveness of markets, mergers and market wide consumer problems.

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This internet marketing dictionary not only provides definitions and standard information about internet marketing but also hosts links to a collection of related web-based resources.

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A  comprehensive glossary of marketing terms.

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Top-line estimates of UK readers newspapers and consumer magazines, by social class and gender.

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Useful facts and figures, research and case studies on outdoor advertising, which includes billboards, bus stops, buses, etc.

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topline radio listening figures.

Look for the sections starting with these numbers. The shelf end guide cards will help you find various aspects of the subject. Remember the Discovery tool/catalogue will help you locate useful e-material.

advertising & public relations
marketing
public relations

See also:

You may also find relevant resources listed under: Business & Management.

Your Subject Team

Sue Stevenson

(Faculty Librarian)

Email: sue.stevenson@port.ac.uk

Phone:(023) 9284 3238

Lizzie Wildgoose

(Assistant Faculty Librarian)

Email: lizzie.wildgoose@port.ac.uk

Phone:(023) 9284 3452